The definition of a customer is “one that purchases a commodity or service.” A customer is the party that generates revenue for your business. But in … Read more about 3 Ways Customers Can Be on Your Sales Team
The Importance of Personalization for Customer Experience
How would you react if you opened a marketing email addressed to “Dear shopper?” In this day and age, you’d wonder how healthy the company was to cut … Read more about The Importance of Personalization for Customer Experience
How to Develop a Brand Strategy
Building a brand strategy for a business helps create cohesion for the marketing strategy, outreach efforts, and overall perception and experience of … Read more about How to Develop a Brand Strategy
Raising Your Prices
A McKinsey & Co. study found that raising prices 1% with no change in demand could mean an increase in profits of 11%. Inflation for 2018 is … Read more about Raising Your Prices
