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What Makes a Great Woman Entrepreneur?
Do you think women need different characteristics or behavior than men to succeed as business owners? As a woman in the business world for 50 ... -
Work-Life Balance for Women Entrepreneurs
During Women’s History Month, there are many topics that relate to women business owners. One of the big challenges for many women owners is achieving ... -
What Is Direct to Consumer and Is this Marketing Strategy for You
Direct-to-consumer (D2C) is a marketing strategy that allows businesses to sell directly to the consumer without going through a wholesale or distributor. It enables business ... -
Best Books to Read about Women in Business
If you’re a big reader, you likely find inspiration in the biographies of famous people. If you’re not a big reader, you might want to ... -
Unique Opportunities for Women Business Owners
According to the World Economic Forum, 49% of all businesses being started in the U.S. today are by women. And women already own 42% of all ... -
Employment Tax Rules for Women in the Workplace
According to The State of Women in the Labor Market in 2023, three quarters of women ages 25 to 54 are employed; with 84% of ... -
The State of Women-Owned Businesses 2023
March is Women’s History Month and a good time to reflect on how women are doing in business. Women now account for more than 10% ... -
5 Reasons to Move Your Business to the Cloud in 2023
Many organizations have begun to recognize the long-term value of cloud computing, including increased security and cost savings. It’s a move that’s very much become ... -
Unconventional Women Entrepreneurs I Admire
It’s Women’s History Month so I’d be remiss if I failed to applaud the contributions of women to business. When we think of women entrepreneurs, ... -
Strategies for Increased Learning for Owners and Staff
The quotation taped to my monitor from Benjamin Franklin reads: “An investment in knowledge pays the best interest.” What is learning? The dictionary says it ... -
PEST Analysis and What It Means to Your Business
What is PEST analysis? It’s not an examination of whether there are ants or rodents on your premises. PEST stands for Political, Economic, Socio-cultural, and ... -
Seasonality for Your Business: What Winter Means
Many businesses are year-round while others fluctuate at various times of the year. In my town in Florida, late November through mid-April is referred to ... -
Supplement to J. K. Lasser’s 1,001 Deductions and Tax Breaks 2023
This year’s book, J.K. Lasser’s 1,001 Deductions and Tax Breaks, reflects the tax rules as they stood on December 1, 2022. But tax law is ... -
Valentine’s Day in the Workplace: Do’s and Don’ts
Each year, February 14 presents a challenge for business owners. How much celebrating should be encouraged or barred? What dating policies are in place or ... -
Recession-Proofing Your Business: Handling Debt
On February 1, 2023, the Federal Reserve raised its interest rate by a quarter of one percent, making it the highest rate since October 2007. ... -
What the Fair Tax Would Mean to Your Business
In early January 2023, the Fair Tax Act of 2023 was introduced in the House. While the measure is a 'looong' way from enactment and ... -
February: A Month of Recognition and Celebration
The shortest month of the year, February, has just one federal holiday, but lots of other noteworthy holidays and celebrations. Why should this matter to ... -
Who Do You Trust?
I’m not referring to an old TV show with Johnny Carson for anyone like me old enough to remember it. I’m talking about who you can ...