Every four years, there’s one extra day in February. The Smithsonian explains that leap year is not so simple as an extra day every four years, but … Read more about What Does Leap Year Mean for Your Business?
Look at the ROI of Branded Merchandise
As a small business owner, you understand the power of branded merchandise in connecting with your customers and keeping your brand top of mind. … Read more about Look at the ROI of Branded Merchandise
3 Ways Customers Can Be on Your Sales Team
The definition of a customer is “one that purchases a commodity or service.” A customer is the party that generates revenue for your business. But in … Read more about 3 Ways Customers Can Be on Your Sales Team
The Importance of Personalization for Customer Experience
How would you react if you opened a marketing email addressed to “Dear shopper?” In this day and age, you’d wonder how healthy the company was to cut … Read more about The Importance of Personalization for Customer Experience
12 Tips on How to Grow a Small Business in 2023
The number of small businesses in the U.S. continues to grow in 2023, and it’s a good thing. After all, small businesses create jobs, drive … Read more about 12 Tips on How to Grow a Small Business in 2023
Key Elements of a Winning SME Marketing Strategy
A marketing strategy is essential for any small business or start-up, but it’s more than just writing out a few targets and hoping for the best. To … Read more about Key Elements of a Winning SME Marketing Strategy
Savvy Strategies for Online Advertising
According to the Small Business & Entrepreneurship Council’s The Digital Boost to Startups and Small Businesses: Online Advertising Delivers BIG … Read more about Savvy Strategies for Online Advertising