Social media today is an essential part of marketing your business…something you must do to grow and succeed. There’s a perception that social media … Read more about Scaling Your Business by Optimizing Social Media Marketing
How to Build Anticipation for an Upcoming Product Release
Launching a new product is a strategic event that requires meticulous planning and execution. In today’s competitive market, a simple announcement … Read more about How to Build Anticipation for an Upcoming Product Release
Who, What, Where, When, Why, and How to Use Social Media to Grow Your Business
A few years ago, Adobe said content democratization is changing the business landscape, and this can be a big boost to small businesses. In the past, … Read more about Who, What, Where, When, Why, and How to Use Social Media to Grow Your Business
Tips for Tweeting: Who, What, When, Why, and How
The journalist’s guidelines—the 5 W’s (plus 6 if you include how)—are useful in covering all your bases for just about any activity. If your business … Read more about Tips for Tweeting: Who, What, When, Why, and How
4 Ways Employers Can Be More Socially Responsible
How important is it for a company to be socially responsible? Very important. It’s been shown that corporate social responsibility (CSR) increases … Read more about 4 Ways Employers Can Be More Socially Responsible
Are You Engaged in Social Entrepreneurship?
What is social entrepreneurship? According to Shopify, social entrepreneurship is doing business for a social cause. It could be called altruistic … Read more about Are You Engaged in Social Entrepreneurship?
Crafting a Social Media Policy and Practice Guide
According to a survey from Visual Objects, 38% of small businesses don’t have social media accounts, although another 22% plan to have them. Have … Read more about Crafting a Social Media Policy and Practice Guide
What to Do about Social Media Cyber Vandalism
Social media cyber vandalism occurs when someone takes control of your social media platforms, such as Facebook or Twitter and uses it to misdirect … Read more about What to Do about Social Media Cyber Vandalism
Best Response to a Bad Review
Sites like Yelp and Trip Advisor encourage customers to post reviews of their experiences with businesses. These reviews matter. According to … Read more about Best Response to a Bad Review
Social Media in Hiring Decisions
Follow @BarbaraWeltman You may be able to discover the “real” person applying for a job with you by viewing the person’s postings on social media … Read more about Social Media in Hiring Decisions
