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Barbara Weltman

Big Ideas for Small Business, Inc.

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marketing strategy

Choose the Right Promotional Product Distributor

July 11, 2025 / By James Thompson

How to Choose the Right Promotional Product Distributor

Promotional products such as pens, t-shirts, tote bags, calendars, and water bottles embossed with your logo are a very effective marketing strategy, … Read more about How to Choose the Right Promotional Product Distributor

Is Christmas in July for Your Small Business?

July 10, 2025 / By Barbara Weltman

Is Christmas in July for Your Small Business?

It’s not a religious holiday and it has no historical significance. Christmas in July is a marketing strategy that can boost sales during a summer … Read more about Is Christmas in July for Your Small Business?

Scaling Your Business by Optimizing Social Media Marketing

June 19, 2025 / By Barbara Weltman

Scaling Your Business by Optimizing Social Media Marketing

Social media today is an essential part of marketing your business…something you must do to grow and succeed. There’s a perception that social media … Read more about Scaling Your Business by Optimizing Social Media Marketing

The Timeless Value of Business Cards in a Digital World

June 18, 2025 / By Erin Shea

The Timeless Value of Business Cards in a Digital World

In an increasingly digital world, physical marketing still holds unique power. Chief among them are business cards. Business cards remain one of the … Read more about The Timeless Value of Business Cards in a Digital World

How to Build Anticipation for an Upcoming Product Release

April 16, 2025 / By Jack Shaw

How to Build Anticipation for an Upcoming Product Release

Launching a new product is a strategic event that requires meticulous planning and execution. In today’s competitive market, a simple announcement … Read more about How to Build Anticipation for an Upcoming Product Release

5 Reasons a Name Is a Great Place When Building Your Brand

March 29, 2025 / By Erin Shea

5 Reasons a Name is a Great Place to Start When Building Your Brand

Like the opening line of a book, the name of your business is an important asset to set the tone for your brand and capture a customer’s interest. … Read more about 5 Reasons a Name is a Great Place to Start When Building Your Brand

Writing Emails that Customers Can't Ignore

March 26, 2025 / By John Kabugua

The Secret to Writing Emails That Customers Can’t Ignore

Ever feel like your emails are just floating in inbox limbo, never to be opened or read? You’re not alone. With inboxes overflowing daily, getting … Read more about The Secret to Writing Emails That Customers Can’t Ignore

How SEO Can Supercharge your Affiliate Marketing

March 12, 2025 / By John Kabugua

How SEO Can Supercharge Your Affiliate Marketing Success

Affiliate marketing can be a game-changer—but only if people actually see your content. You could have the most well-researched reviews, the best … Read more about How SEO Can Supercharge Your Affiliate Marketing Success

Cost-Effective Event Marketing for SMBs

January 22, 2025 / By Jack Shaw

Cost-Effective Event Marketing Strategies for SMBs

Event marketing takes various forms. It might involve a nationwide trade show or a table at a community festival. Either way, it offers an invaluable … Read more about Cost-Effective Event Marketing Strategies for SMBs

Wearable Branding Can Boost Small Business Marketing Efforts

January 15, 2025 / By Brenda Wanjiku

Wearable Branding Can Boost Your Small Business Marketing Efforts

When it comes to standing out as a small business, creativity often makes all the difference. While digital ads and social media campaigns are … Read more about Wearable Branding Can Boost Your Small Business Marketing Efforts

Understanding Product Quality Standards

November 22, 2024 / By Jack Shaw

Understanding Product Quality Standards and Expectations

Like most consumers, you probably don’t mind spending a little more when you know something is of the highest quality. You want to ensure the product … Read more about Understanding Product Quality Standards and Expectations

Essential Tools to Build Your Startup's Online Presence

October 23, 2024 / By Ashwin Ramesh

Essential Tools to Build Your Startup’s Online Presence

In a world where almost everyone is wired and connected through the internet, there’s no doubt why having an online presence matters, especially for … Read more about Essential Tools to Build Your Startup’s Online Presence

Preparing for Small Business Saturday 2024

September 9, 2024 / By Jack Shaw

Preparing for Small Business Saturday 2024

Small Business Saturday falls on November 30, 2024, but smart entrepreneurs have already begun their preparation work. Harnessing the consumer energy … Read more about Preparing for Small Business Saturday 2024

6 Top Mistakes to Avoid at Trade Shows

August 26, 2024 / By Monica Mendoza

Top 6 Mistakes to Avoid at Trade Shows

Trade shows provide an excellent opportunity to make your business’s presence known in your respective industry. These events give you the perfect … Read more about Top 6 Mistakes to Avoid at Trade Shows

Master Business Event Planning from Start to Finish

August 23, 2024 / By Slobodan Kacavenda

Master Business Event Planning from Start to Finish

Grand openings, trade shows, seminars and webinars, retreats, holiday parties…just some of the business events you may want or need to manage. … Read more about Master Business Event Planning from Start to Finish

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Barbara’s Recent Posts

  • How to Choose the Right Promotional Product Distributor July 11, 2025
  • Is Christmas in July for Your Small Business? July 10, 2025
  • How to Streamline Recruitment and Selection to Enhance Hiring Results July 9, 2025
  • One Big Beautiful Bill: Checklist of Tax Changes for Small Businesses July 8, 2025
  • What the U.S. Supreme Court Told Small Businesses in This Term: Part 1 July 3, 2025
  • Mid-Year Business Planning for 2025 July 1, 2025
  • 10 Ideas for Coping with Cash Flow Challenges June 26, 2025
  • 5 Insurance Traps to Avoid June 24, 2025
  • Creating a Feng Shui Office Layout for Your Business June 20, 2025
  • Scaling Your Business by Optimizing Social Media Marketing June 19, 2025
  • The Timeless Value of Business Cards in a Digital World June 18, 2025
  • What Does the Latest IRS Data Book Tell Us? June 17, 2025
Awarded Top 100 Small Business Blog medal (link will open in a new window or tab)
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Top Small Business Blogs (Link will open in a new window or tab.)
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8 Financial blogs small business Owners Need to Read. Invoice home.  (link will open in a new window or tab)
Best Small Business Blog, Expertido.org
Top 50 Small Business Blogs 2018
Best Small Business Blogs
BizHumm Top 100 Business Blog Award to Barbara Weltman
FitsSmallBusiness.com: Award for Best Small Business Blog 2017 (link will open in a new window or tab)
FitsSmallBusiness.com: Award for Best Small Business Blog 2016 (link will open in a new window or tab)

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