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Barbara Weltman

Big Ideas for Small Business, Inc.

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marketing strategy

How to Build Anticipation for an Upcoming Product Release

April 16, 2025 / By Jack Shaw

How to Build Anticipation for an Upcoming Product Release

Launching a new product is a strategic event that requires meticulous planning and execution. In today’s competitive market, a simple announcement … Read more about How to Build Anticipation for an Upcoming Product Release

5 Reasons a Name Is a Great Place When Building Your Brand

March 29, 2025 / By Erin Shea

5 Reasons a Name is a Great Place to Start When Building Your Brand

Like the opening line of a book, the name of your business is an important asset to set the tone for your brand and capture a customer’s interest. … Read more about 5 Reasons a Name is a Great Place to Start When Building Your Brand

Writing Emails that Customers Can't Ignore

March 26, 2025 / By John Kabugua

The Secret to Writing Emails That Customers Can’t Ignore

Ever feel like your emails are just floating in inbox limbo, never to be opened or read? You’re not alone. With inboxes overflowing daily, getting … Read more about The Secret to Writing Emails That Customers Can’t Ignore

How SEO Can Supercharge your Affiliate Marketing

March 12, 2025 / By John Kabugua

How SEO Can Supercharge Your Affiliate Marketing Success

Affiliate marketing can be a game-changer—but only if people actually see your content. You could have the most well-researched reviews, the best … Read more about How SEO Can Supercharge Your Affiliate Marketing Success

Cost-Effective Event Marketing for SMBs

January 22, 2025 / By Jack Shaw

Cost-Effective Event Marketing Strategies for SMBs

Event marketing takes various forms. It might involve a nationwide trade show or a table at a community festival. Either way, it offers an invaluable … Read more about Cost-Effective Event Marketing Strategies for SMBs

Wearable Branding Can Boost Small Business Marketing Efforts

January 15, 2025 / By Brenda Wanjiku

Wearable Branding Can Boost Your Small Business Marketing Efforts

When it comes to standing out as a small business, creativity often makes all the difference. While digital ads and social media campaigns are … Read more about Wearable Branding Can Boost Your Small Business Marketing Efforts

Understanding Product Quality Standards

November 22, 2024 / By Jack Shaw

Understanding Product Quality Standards and Expectations

Like most consumers, you probably don’t mind spending a little more when you know something is of the highest quality. You want to ensure the product … Read more about Understanding Product Quality Standards and Expectations

Essential Tools to Build Your Startup's Online Presence

October 23, 2024 / By Ashwin Ramesh

Essential Tools to Build Your Startup’s Online Presence

In a world where almost everyone is wired and connected through the internet, there’s no doubt why having an online presence matters, especially for … Read more about Essential Tools to Build Your Startup’s Online Presence

Preparing for Small Business Saturday 2024

September 9, 2024 / By Jack Shaw

Preparing for Small Business Saturday 2024

Small Business Saturday falls on November 30, 2024, but smart entrepreneurs have already begun their preparation work. Harnessing the consumer energy … Read more about Preparing for Small Business Saturday 2024

6 Top Mistakes to Avoid at Trade Shows

August 26, 2024 / By Monica Mendoza

Top 6 Mistakes to Avoid at Trade Shows

Trade shows provide an excellent opportunity to make your business’s presence known in your respective industry. These events give you the perfect … Read more about Top 6 Mistakes to Avoid at Trade Shows

Master Business Event Planning from Start to Finish

August 23, 2024 / By Slobodan Kacavenda

Master Business Event Planning from Start to Finish

Grand openings, trade shows, seminars and webinars, retreats, holiday parties…just some of the business events you may want or need to manage. … Read more about Master Business Event Planning from Start to Finish

Building Your Brand Identity with Photography

March 25, 2024 / By Annie Button

Building Your Brand Identity: A Cohesive Photography Style Guide

A cohesive visual aesthetic plays a crucial role in creating a lasting impression on your target audience and differentiating your business from … Read more about Building Your Brand Identity: A Cohesive Photography Style Guide

Difference Between Having a Business Plan and Strategy

October 30, 2023 / By Jack Shaw

Is There a Difference Between Having a Plan and a Strategy?

Plans and strategies are in place to achieve every business goal, from recruitment to increasing customer numbers and bottom line. People often use … Read more about Is There a Difference Between Having a Plan and a Strategy?

Key Elements of a Winning Marketing Strategy

January 20, 2023 / By Annie Button

Key Elements of a Winning SME Marketing Strategy

A marketing strategy is essential for any small business or start-up, but it’s more than just writing out a few targets and hoping for the best. To … Read more about Key Elements of a Winning SME Marketing Strategy

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Barbara’s Recent Posts

  • Scale Your Business by Stepping Up IP Protection May 29, 2025
  • Disasters Happen: It’s Important to Be Prepared Now May 27, 2025
  • How Work Order Software Transforms Small Business Operations May 26, 2025
  • The Numbers Are Up for Sole Proprietorships May 22, 2025
  • New Business or Project Crowdfunding: What To Know May 20, 2025
  • Old-School Estimating vs. Smart Solutions: What’s Really Holding You Back? May 19, 2025
  • Employees Getting Called to Public Service: What to Know May 15, 2025
  • Not Too Late to Prep for Summer Now May 13, 2025
  • How Will the Next Generation of Learners Affect the Workplace May 12, 2025
  • Moms Know Best: Lessons for Entrepreneurs May 8, 2025
  • Mental Health Challenges in the Workplace May 6, 2025
  • Let’s Celebrate Small Business! May 1, 2025
Awarded Top 100 Small Business Blog medal (link will open in a new window or tab)
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Top Small Business Blogs (Link will open in a new window or tab.)
8 Financial blogs small business Owners Need to Read. Invoice home.  (link will open in a new window or tab)
Best Small Business Blog, Expertido.org
Top 50 Small Business Blogs 2018
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BizHumm Top 100 Business Blog Award to Barbara Weltman
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FitsSmallBusiness.com: Award for Best Small Business Blog 2016 (link will open in a new window or tab)

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Small business ideas, business tax news and small business consulting from Barbara Weltman to provide business owners with the information they need to succeed. Visit our small business blog, Idea of The Day®, small business books and articles on small business taxes, small business finance and small business legal advice.

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