• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
Big Ideas for Small Business logo

Barbara Weltman

Big Ideas for Small Business, Inc.

Whitepaper download

Subscribe and download our eBook, "150+ Tax Deductions for Small Business A to Z."

This field is hidden when viewing the form
Get the:

  • Home
  • About Us
  • Big Ideas For Your Business
    • Idea Of The Day ®
    • SMB Legal
    • SMB Taxes
    • SMB Financial
    • Small Business
    • Newsletter Archive
  • Services
  • Books
  • Blog
  • Multimedia
    • Videos
    • Radio Shows/Podcasts
  • Be a Guest Blogger

Tips for Tweeting: Who, What, When, Why, and How

June 29, 2021 / By Barbara Weltman

Tips for Tweeting The journalist’s guidelines—the 5 W’s (plus 6 if you include how)—are useful in covering all your bases for just about any activity. If your business uses Twitter to engage with customers and find new ones, apply these criteria and use some best practices for Tweeting to enhance your results and avoid problems.

Who

According to Hootsuite, there’s an advertising audience on Twitter of 353 million users. You just have to know how to connect with them. Understand the audience you’re trying to reach—businesses, consumers, their demographics—so you can craft your posts accordingly. Doing this will also attract followers interested in your content.

Follow customers and other businesses relevant to you. Respond to followers (e.g., retweets, likes, and comments). Create Twitter Lists to help you organize and prioritize the tweets from people you follow. Viewing a List timeline will show you a stream of Tweets from only the accounts on that List.

What

Twitter posts are limited in the number of characters (including spaces) to 280 (up from the original 140). Images, GIFs, and videos don’t count, but each emoji counts as 2 characters. Your posts may include links to additional information. The URLs count, so you may want to shorten lengthy ones using Bitly (or Ow.ly within the Hootsuite app). You can easily check your numbers with CharacterCounter.

There are topics you want to tweet about and some you want to avoid. Do tweet about:

  • Content (e.g., share your content, such as blogs and YouTube videos, as well as other articles and posts relevant to your business and your followers)
  • Your current business activities (e.g., sales, mentions of your business in the media)
  • Your expertise (e.g., answer questions, share helpful information)

You may also want to be interactive with your followers. To do this, respond to other posts, address problems and complaints, conduct surveys, and ask for reviews.

You probably want to steer clear of certain “hot topics,” such as politics. Twitter has restrictions on political posts with respect to paid advertising. Steer clear of negativity. And keep personal posts off your business Twitter account.

At some point, you may wish to delete old posts. There are tools you can use for this purpose, including:

  • TweetDelete
  • TweetDeleter
  • TweetEraser

When

It’s advisable to tweet often (multiple times a day). But don’t post all your tweets at once; spread your posts over the course of the day (see “How” below).

Why

Having a following on Twitter enables you to get your messages out. This may be general information about your business, alerting followers about upcoming sales, or warning them about problems they may encounter with products or other things.

How

Thinking carefully about your posts, as explained earlier, is essential, but how and when you post them is just as important. You can search and discover the best times to post a Tweet to reach your target audience.

Add visuals, such as GIFs and videos. Use hashtags to categorize keywords within your tweets, which helps increase views. You can search for relevant and trending topics to follow using hashtags, also.

To automate your activities and minimize your time, consider using some tools:

  • HootSuite
  • Zoho Social
  • Sprout Social

Here’s a list of more than a dozen options for social media management. We do not endorse or favor any particular option.

Final thought

Use Twitter Analytics or other tools to measure your effectiveness on Twitter. This will enable you to improve your posts and gain more followers. Find us @BigIdeas4SB.

Tags small business social media social media management social media posts Tweeting Twitter posts

Primary Sidebar

Categories

  • General Business (506)
  • Guest Blog (113)
  • Homepage (21)
  • Small Business (1,001)
  • SMB Financial (327)
  • SMB Legal (66)
  • SMB Taxes (326)

Barbara’s Recent Posts

  • 5 Insurance Traps to Avoid June 24, 2025
  • Creating a Feng Shui Office Layout for Your Business June 20, 2025
  • Scaling Your Business by Optimizing Social Media Marketing June 19, 2025
  • The Timeless Value of Business Cards in a Digital World June 18, 2025
  • What Does the Latest IRS Data Book Tell Us? June 17, 2025
  • Business Advice from Famous Dads June 12, 2025
  • How Important Is Higher Education for Small Business Owners June 11, 2025
  • Business Planning in a Period of Uncertainty June 10, 2025
  • 9 Smart Financial Decisions for Business Owners in Retirement June 6, 2025
  • Preview of Tax Changes this Year: Actions to Take Now June 5, 2025
  • Becoming Penniless: What Does this Mean for Your Business? June 3, 2025
  • Scale Your Business by Stepping Up IP Protection May 29, 2025
Awarded Top 100 Small Business Blog medal (link will open in a new window or tab)
Marquis Who's Who 2023 Badge
Top Small Business Blogs (Link will open in a new window or tab.)
8 Financial blogs small business Owners Need to Read. Invoice home.  (link will open in a new window or tab)
Best Small Business Blog, Expertido.org
Top 50 Small Business Blogs 2018
Best Small Business Blogs
BizHumm Top 100 Business Blog Award to Barbara Weltman
FitsSmallBusiness.com: Award for Best Small Business Blog 2017 (link will open in a new window or tab)
FitsSmallBusiness.com: Award for Best Small Business Blog 2016 (link will open in a new window or tab)

Footer

Big Ideas for Small Business logo

Small business ideas, business tax news and small business consulting from Barbara Weltman to provide business owners with the information they need to succeed. Visit our small business blog, Idea of The Day®, small business books and articles on small business taxes, small business finance and small business legal advice.

Contact Us

[email protected]

(772) 492-9593

gacor maxwin situs slot thailand terpercaya situs slot gacor situs gacor akun pro thailand slot bandar togel terpercaya

Latest Tweets

bigideas4sb Big Ideas for Small Business® @bigideas4sb ·
June 25

State Tax Changes Taking Effect July 1, 2025

Reply on Twitter 1938000068050923549 Retweet on Twitter 1938000068050923549 Like on Twitter 1938000068050923549 Twitter 1938000068050923549
bigideas4sb Big Ideas for Small Business® @bigideas4sb ·
June 25

A Good Time to Review Your Company's Driving Policy - #Video https://bit.ly/3SpIAgR #drivingpolicy #smallbusiness #businesstravel
#driving

Reply on Twitter 1937987514695823374 Retweet on Twitter 1937987514695823374 Like on Twitter 1937987514695823374 Twitter 1937987514695823374
bigideas4sb Big Ideas for Small Business® @bigideas4sb ·
June 25

Report Shows That YouTube Contributed $55 Billion to the US Economy in 2024 https://bit.ly/3SLPcqg #socialmedia

Reply on Twitter 1937924579365634286 Retweet on Twitter 1937924579365634286 Like on Twitter 1937924579365634286 Twitter 1937924579365634286
Load More

Copyright © 2008–2025 Big Ideas for Small Business, Inc  |  Designed by Hudson Fusion

  • Privacy Policy
  • Sitemap