The definition of a customer is “one that purchases a commodity or service.” A customer is the party that generates revenue for your business. But in … Read more about 3 Ways Customers Can Be on Your Sales Team
Recession-Proofing Your Business: Managing Employee Anxiety
Experts aren’t certain there will be a recession, or whether we’re already in one. But what is certain is the growing number of job layoffs. Forbes … Read more about Recession-Proofing Your Business: Managing Employee Anxiety
What Employers Should Know about Covid-19, Flu, and RSV
The calendar says flu season is just around the corner. The national health emergency from COVID-19 ended on May 11, 2023, but the illness is still … Read more about What Employers Should Know about Covid-19, Flu, and RSV
Ending the Confusion About Designations of Do-Good Companies
Increasingly, you’ll hear about big companies using their profits for social good or to help the environment. Time listed the “best corporations” in … Read more about Ending the Confusion About Designations of Do-Good Companies
The Importance of Personalization for Customer Experience
How would you react if you opened a marketing email addressed to “Dear shopper?” In this day and age, you’d wonder how healthy the company was to cut … Read more about The Importance of Personalization for Customer Experience
What to Know About Your Holiday Season Employees
While holiday hiring in the U.S. for this upcoming season is the lowest since 2008, many businesses have already hired or plan to engage seasonal … Read more about What to Know About Your Holiday Season Employees
Ways to Simplify Tax Recordkeeping
To claim deductions and credits for the business expenses you incur, you must have certain records, including the amount of your outlays. Without good … Read more about Ways to Simplify Tax Recordkeeping
How to Develop a Brand Strategy
Building a brand strategy for a business helps create cohesion for the marketing strategy, outreach efforts, and overall perception and experience of … Read more about How to Develop a Brand Strategy
Are Your Workers Bored?
The new challenge for employers is to be sure their staff does not suffer from being “bored out.” Workers who aren’t engaged are more likely to leave … Read more about Are Your Workers Bored?
Recession-Proofing Your Business: All About Cash
The old expression “cash is king” really hits the mark during a recession. SCORE reports that 82% of small businesses fail due to cash flow problems. … Read more about Recession-Proofing Your Business: All About Cash
Proposed Changes in Overtime Rules and What to Do About Them
If certain employees work more than 40 hours in a workweek, they must be paid time and a half. This requirement can’t be avoided in most cases by … Read more about Proposed Changes in Overtime Rules and What to Do About Them
10 Work Arrangement Options for Office Employees
The labor shortage that resulted from the pandemic persists today. This means that employers must devise work arrangements to attract and retain … Read more about 10 Work Arrangement Options for Office Employees
The Good and the Bad of Using AI to Create Content
Today, anyone (including me) can figure out how to use ChatGPT (Open AI) to create content. It can produce blogs, marketing materials, video scripts, … Read more about The Good and the Bad of Using AI to Create Content
25 Years Since the IRS Restructuring and Reform Act of 1998
It’s impossible these days to listen to or read the media or view social media posts without finding out something about the IRS. In 1998, Congress … Read more about 25 Years Since the IRS Restructuring and Reform Act of 1998
Helping Employees with their Student Loans
It’s that time of the year when thoughts turn to back-to-school activities. For many, repaying student loan debt may be among these activities. The … Read more about Helping Employees with their Student Loans
