• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
Big Ideas for Small Business logo

Barbara Weltman

Big Ideas for Small Business, Inc.

Whitepaper download

Subscribe and download our eBook, "150+ Tax Deductions for Small Business A to Z."

This field is hidden when viewing the form
Get the:

  • Home
  • About Us
  • Big Ideas For Your Business
    • Idea Of The Day ®
    • SMB Legal
    • SMB Taxes
    • SMB Financial
    • Small Business
    • Newsletter Archive
  • Services
  • Books
  • Blog
  • Multimedia
    • Videos
    • Radio Shows/Podcasts
  • Be a Guest Blogger

Getting Your Message Out with the Printed Word

May 18, 2017 / By Barbara Weltman

Getting Your Message Out with the Printed WordSmall business owners may think that all they need to market their businesses is an online presence and a social media campaign. Though these are important, print is still essential. For example, 90% of consumers use coupons and according to a 2017 report, about 30% of these consumers have increased their use of paper coupons. Don’t overlook what the printed word can do for you.

What to print

Sharing the right message with your customers and prospects requires printed materials that reflect your brand and convey your offerings. Some examples of materials for this purpose:

  • Brochures. While websites have become electronic brochures for many companies, having a paper brochure is still essential for many types of businesses. For example, Michael Stankoski of Jungle TV, a video production company in Port St. Lucie, FL, created a brochure for a trade show, so visitors are informed of the company’s purpose and services, which they may not have noted on their visit.
  • Discount coupons. Paper coupons can be distributed by merchants directly to customers to incentivize repeat business.
  • Flyers. 8½ x 11 sheets with information about a local event can be easily distributed and displayed by merchants to help with promotion.
  • Gift certificates. While gift cards are prevalent, they have not replaced paper gift certificates. Many small businesses continue to offer them because the certificates can be customized; due to economies of scale these businesses may not be able to obtain customized gift cards.
  • Menus. Whether your business is an eating and drinking establishment or other type of service provider, such as a hair or nail salon, a printed menu of your offerings with prices is essential for your operations.
  • Presentation handouts. These takeaway materials should reflect not only the right content, but also your brand by using quality paper, a fitting font, and a quality printing service.
  • Referral rewards. You can use a printed form to gather referral information from your customers, offering them a reward—a cash payment or a discount on their future purchases—for providing referrals.

DIY printing

You don’t necessarily need to work with an expensive printer to get the quality items you need. You can do it yourself and on your own time. Luckily, Staples has a variety of printing resources to meet the evolving needs of small business owners. Staples offers self-service printing that enable you to print from the cloud (e.g., accessing Dropbox or Google Drive), from email or a flash drive without sacrificing your time.  You can print materials at Staples stores using the new self-service kiosk, created in partnership with Xerox, that’s exclusive to Staples, where usage and payment functionalities work seamlessly at the device (there’s even an option to scan Staples coupons and Staples Rewards cards and print a receipt). Then, depending on the nature of your items, you can fax or scan and send them as soon as you’ve completed your printing.

Professional printing

If you don’t have the time to do it yourself or want some expertise in creating your printed materials, work with a professional. For example, Staples offers full-service printing services that may be especially helpful for more complex needs, such as professional binding, presentations, manuals, booklets, and documents.

Conclusion

In crafting your marketing plan, in addition to online efforts, be sure to incorporate printed materials to reach customers and prospects. Budget for your printing needs and determine how you’ll get the job done.

This post was created in partnership with Staples. All opinions expressed in the post are my own and not those of Staples.

Tags brochures flyers presentation handouts printed word printing Staples

Primary Sidebar

Categories

  • General Business (506)
  • Guest Blog (115)
  • Homepage (28)
  • Small Business (1,008)
  • SMB Financial (330)
  • SMB Legal (67)
  • SMB Taxes (327)

Barbara’s Recent Posts

  • How to Choose the Right Promotional Product Distributor July 11, 2025
  • Is Christmas in July for Your Small Business? July 10, 2025
  • How to Streamline Recruitment and Selection to Enhance Hiring Results July 9, 2025
  • One Big Beautiful Bill: Checklist of Tax Changes for Small Businesses July 8, 2025
  • What the U.S. Supreme Court Told Small Businesses in This Term: Part 1 July 3, 2025
  • Mid-Year Business Planning for 2025 July 1, 2025
  • 10 Ideas for Coping with Cash Flow Challenges June 26, 2025
  • 5 Insurance Traps to Avoid June 24, 2025
  • Creating a Feng Shui Office Layout for Your Business June 20, 2025
  • Scaling Your Business by Optimizing Social Media Marketing June 19, 2025
  • The Timeless Value of Business Cards in a Digital World June 18, 2025
  • What Does the Latest IRS Data Book Tell Us? June 17, 2025
Awarded Top 100 Small Business Blog medal (link will open in a new window or tab)
Marquis Who's Who 2023 Badge
Top Small Business Blogs (Link will open in a new window or tab.)
8 Financial blogs small business Owners Need to Read. Invoice home.  (link will open in a new window or tab)
Best Small Business Blog, Expertido.org
Top 50 Small Business Blogs 2018
Best Small Business Blogs
BizHumm Top 100 Business Blog Award to Barbara Weltman
FitsSmallBusiness.com: Award for Best Small Business Blog 2017 (link will open in a new window or tab)
FitsSmallBusiness.com: Award for Best Small Business Blog 2016 (link will open in a new window or tab)

Footer

Big Ideas for Small Business logo

Small business ideas, business tax news and small business consulting from Barbara Weltman to provide business owners with the information they need to succeed. Visit our small business blog, Idea of The Day®, small business books and articles on small business taxes, small business finance and small business legal advice.

Contact Us

[email protected]

(772) 492-9593

gacor maxwin situs slot thailand terpercaya situs slot gacor situs gacor akun pro thailand slot bandar togel terpercaya

Latest Tweets

bigideas4sb Big Ideas for Small Business® @bigideas4sb ·
July 10

5 Best Apps to Help You Delegate Tasks Easily - LifeHack https://bit.ly/4ktlMs8 #smallbusiness #delegate #workplace

Reply on Twitter 1943438117886726437 Retweet on Twitter 1943438117886726437 Like on Twitter 1943438117886726437 1 Twitter 1943438117886726437
bigideas4sb Big Ideas for Small Business® @bigideas4sb ·
July 10

Motivation vs Discipline: Why One Always Beats the Other (And It's Not What You Think) - LifeHack https://bit.ly/4eCTSIQ #productivity #smallbusiness #motivation

Reply on Twitter 1943384967964229673 Retweet on Twitter 1943384967964229673 Like on Twitter 1943384967964229673 Twitter 1943384967964229673
bigideas4sb Big Ideas for Small Business® @bigideas4sb ·
July 10

Use These 11 Guidelines to Decide When to Bend the Rules for Employees https://bit.ly/3GEPOeH #workplace #smallbusiness

Reply on Twitter 1943360134333276317 Retweet on Twitter 1943360134333276317 Like on Twitter 1943360134333276317 Twitter 1943360134333276317
Load More

Copyright © 2008–2025 Big Ideas for Small Business, Inc  |  Designed by Hudson Fusion

  • Privacy Policy
  • Sitemap