• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
Big Ideas for Small Business logo

Barbara Weltman

Big Ideas for Small Business, Inc.

Whitepaper download

Subscribe and download our eBook, "150+ Tax Deductions for Small Business A to Z."

This field is hidden when viewing the form
Get the:

  • Home
  • About Us
  • Big Ideas For Your Business
    • Idea Of The Day ®
    • SMB Legal
    • SMB Taxes
    • SMB Financial
    • Small Business
    • Newsletter Archive
  • Services
  • Books
  • Blog
  • Multimedia
    • Videos
    • Radio Shows/Podcasts
  • Be a Guest Blogger

Colors Count—Make Yours Fit Your Business

October 16, 2018 / By Barbara Weltman

ID 89263445 © Maxim Lupascu | Dreamstime.comSome colors have become synonymous with certain big companies: red is part of CocaCola’s brand, IBM is “Big Blue,” and McDonalds is identified by the golden arches. Make colors work for you when you’re redecorating your office, designing a logo, or creating advertising material.

More than 15 years ago I looked into this subject and learned then that color can account for 60% of the acceptance or rejection of a product or service (while this stat is quoted often, my original source/link for it no longer works). So I thought I’d go back and paint a picture of how colors can be useful in your business.

The psychology of color

I’m not an expert in this area, but there’s a great guide on this from QuickSprout. The 20-page guide covers color theory, the meaning of color, and more. Some highlights noted in the guide:

  • 6% of people say that the visual impression is the number one factor affecting their purchase decision (over smell, taste, etc.);
  • People make a subconscious judgment about a product in 90 seconds after an initial viewing;
  • Magazine readers recognize color ads 26% more often than black and whites.

Brief color chart for businesses

Here’s what the experts say about different colors, which may affect your choices for painting your office, choosing a logo, or selecting a product label. You’ll notice that many of the examples don’t follow what the color suggests.

  • Red — It shows action, warmth, power, excitement, and heat. It’s good for: Automotive sales, casinos, pet shops, pasta restaurants and pizzerias. Examples: Johnson & Johnson, Travelers Insurance, 3M, Coca-Cola, Airbnb, Tesla.
  • Orange — It shows warmth and happiness. It’s good for: Mexican restaurants, fitness centers, vitamin shops, dance clubs, and businesses with products targeting Latin American and French consumers. Examples: Home Depot, Nickelodeon, Gulf.
  • Yellow — It shows sun, warmth, cheerfulness, and optimism. It’s good for: florists, candy shops, toy stores, amusement parks, and discount stores. Examples: Ikea, BestBuy, Caterpillar, Cheerios, Denny’s.
  • Green — It shows nature, youth, money, and renewal. It’s good for: financial businesses (e.g., accountants, financial planners), green businesses (e.g., vegetable/organic stores, landscapers). Examples: Groupon, Whole Foods, H&R Block.
  • Blue — It shows peace, trustworthiness. It’s good for: medical offices, motels, pool companies, weight loss centers. Examples: IBM, American Express, Twitter, Chase, Facebook.
  • Purple — It shows luxury and sophistication. It’s good for: artists, bookstores, upscale clothing boutiques, jewelry stores, nightclubs. Examples: Yahoo!, Cadbury, LA Lakers.
  • Brown — It shows reliability, comfort, and maturity. It’s good for: coffee shops, lumber yards, craft stores, hardware stores, and western clothing stores. Examples: Hershey’s, M&Ms, UPS.
  • Black — It shows power, elegance, technology, and sophistication. It’s good for: accountants, attorneys, music stores, tire stores. Examples: Uber, Walt Disney Company, Mercedes-AMG.
  • White — It shows purity, cleanliness, and freshness. It’s good for bakeries, bridal shops, caterers, cleaning services, day care centers, dry cleaners, and wineries. Example: Puma.

Final thought

Of course, Apple, Google, and NBC choose to use a rainbow of colors for their logos. Select what you like and what you think will work best for you.

Tags color chart for businesses colors counts logo product label psychology of color

Primary Sidebar

Categories

  • General Business (493)
  • Guest Blog (106)
  • Homepage (21)
  • Small Business (981)
  • SMB Financial (320)
  • SMB Legal (64)
  • SMB Taxes (324)

Barbara’s Recent Posts

  • Moms Know Best: Lessons for Entrepreneurs May 8, 2025
  • Mental Health Challenges in the Workplace May 6, 2025
  • Let’s Celebrate Small Business! May 1, 2025
  • Scaling Your Business: Adding a New State Location April 29, 2025
  • What to Do about Waste Management in Your Warehouse April 28, 2025
  • Restrooms: Not Front Office but Just as Important April 25, 2025
  • Eye Strain: A Workplace Problem to Address April 24, 2025
  • What to Do When You Can’t Get Approved for a Business Loan April 23, 2025
  • A Good Time to Review Your Company’s Driving Policy April 22, 2025
  • Learning New Ways for Spring Cleaning Your Business April 17, 2025
  • How to Build Anticipation for an Upcoming Product Release April 16, 2025
  • Proposals for Better Tax Rules for Small Businesses April 15, 2025
Awarded Top 100 Small Business Blog medal (link will open in a new window or tab)
Marquis Who's Who 2023 Badge
Top Small Business Blogs (Link will open in a new window or tab.)
8 Financial blogs small business Owners Need to Read. Invoice home.  (link will open in a new window or tab)
Best Small Business Blog, Expertido.org
Top 50 Small Business Blogs 2018
Best Small Business Blogs
BizHumm Top 100 Business Blog Award to Barbara Weltman
FitsSmallBusiness.com: Award for Best Small Business Blog 2017 (link will open in a new window or tab)
FitsSmallBusiness.com: Award for Best Small Business Blog 2016 (link will open in a new window or tab)

Footer

Big Ideas for Small Business logo

Small business ideas, business tax news and small business consulting from Barbara Weltman to provide business owners with the information they need to succeed. Visit our small business blog, Idea of The Day®, small business books and articles on small business taxes, small business finance and small business legal advice.

Contact Us

[email protected]

(772) 492-9593

gacor maxwin situs slot thailand terpercaya situs slot gacor situs gacor akun pro thailand slot bandar togel terpercaya

Latest Tweets

bigideas4sb Big Ideas for Small Business® @bigideas4sb ·
February 17

The Art and Science of Building: Exploring the Intersection of Architectural and Engineering Design https://bit.ly/40Qt0P6 #smallbusiness #design

Reply on Twitter 1891632577175253217 Retweet on Twitter 1891632577175253217 Like on Twitter 1891632577175253217 3 Twitter 1891632577175253217
bigideas4sb Big Ideas for Small Business® @bigideas4sb ·
February 17

4 Crucial Errors in Your Compliance Approach to Hiring - HR Daily Advisor https://bit.ly/4jQCcvQ #smallbusiness #hiring #compliance

Reply on Twitter 1891586740189585747 Retweet on Twitter 1891586740189585747 Like on Twitter 1891586740189585747 Twitter 1891586740189585747
bigideas4sb Big Ideas for Small Business® @bigideas4sb ·
February 17

Is Romance Back in the Office? Is this a good or bad thing?https://bit.ly/3D1Hx2x #smallbusiness #ValentinesDay #workplace #officepolicy

Reply on Twitter 1891567067897168123 Retweet on Twitter 1891567067897168123 Like on Twitter 1891567067897168123 1 Twitter 1891567067897168123
Load More

Copyright © 2008–2025 Big Ideas for Small Business, Inc  |  Designed by Hudson Fusion

  • Privacy Policy
  • Sitemap