Capitalize on Special Events like the Solar Eclipse

Capitalizing on Special Events like the Solar Eclipse

Special EventsThe solar eclipse on August 21, 2017, which is visible in much of the U.S., is a special event. It doesn’t happen every day. This type of eclipse won’t occur again until 2024. I vividly recall watching the solar eclipse in 1970, and it brings to mind opportunities for small businesses.

Special sales opportunities

Merchandise relevant to a special event can be marketed to consumers. For example, solar eclipse glasses for viewing, t-shirts, posters, and more have been sold online and in stores across the country. The U.S. Postal Service even has a special forever stamp featuring the eclipse (if you hold your thumb down on it, the image becomes the moon).

Restaurants, bars, and lodging facilities offering viewing can also cash in. One farmer in Oregon is renting out his field to campers traveling there to view the eclipse. He’s charged $500 for 4 days of camping, including meals and activities. Motels along the path of the eclipse dramatically raised their prices for the days surrounding the eclipse.

Upcoming events

It’s not too early for small businesses to be thinking about marketing opportunities for special events scheduled to happen within the next year. Examples:

  • Small Business Saturday. It falls on November 25 this year. It presents a great opportunity for local establishments to capture consumer dollars during the holiday season. Follow information about this event on Facebook.
  • Super Bowl LII. It will be held on February 4, 2018, in Minneapolis, MN. Find ways to align your business with this event here.

Also, check with your local chamber of commerce to learn about upcoming events in your area. For example, the Blue Angels are scheduled to appear in my area on April  21-22, 2018.


  1. Andrew Schutt 26 August, 2017 at 17:10 Reply

    Nice article Barbara!

    I agree with you – little events like these are a huge opportunity to cash in on! Even weird/quirky national holidays can be taken advantage of! For example, for one of my clients (my agency manages their social media presence) who is a Solar Installation company, we made promoted National Sunglasses Day recently. These little gold nuggets are actually quite plentiful if you can get creative!

    What do you think about local businesses taking advantage of local news stories as well?

    I look forward to reading more of your content!

    • Barbara Weltman 28 August, 2017 at 11:01 Reply

      Thanks for your comment, Andrew. Local businesses always do well taking advantage of local happenings.

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