The National Retail Federation says consumers will spend near-record highs for today. Total spending is expected to reach $19.6 billion (it was $18.2 billion last year). According to a survey, the average person will spend $143.56; this is up from $136.57 last year. According to NRF President and CEO Matthew Shay, “Americans are looking forward to pampering and indulging their loved ones with flowers, candy, dinner and all of the other Valentine’s Day stops.”
Barbara Weltman
Big Ideas for Small Business, Inc.
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