It seems that American small businesses are falling short in cross-border e-commerce. According to WorldFirst, only 3.9% of U.S. small businesses export goods, compared with 8% of European small businesses. Yet those that do, are better off: 8.5% less likely to go out of business and 26% of U.S. exporters outperform their market.
Barbara Weltman
Big Ideas for Small Business, Inc.
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