Commonly-used words are not easily trademarked; everyone can use them. But these words may be trademarked in a limited context. For example, “how” has been trademarked by LRN, a business consultancy firm, and Chobani is being sued for infringement. Chobani trademarked “how matters,” so the courts will decide whether either mark can be upheld.
Good news … you can subscribe right here on my website for free to my Big Ideas for Small Business® monthly newsletter and get your copy delivered to your inbox — just as my Idea of the Day® is delivered to your inbox at no charge. Please tell a friend and help me share the good news with other small business owners and entrepreneurs!
