Today is the 57th Super Bowl in Glendale, AZ. Typically, this sports event is a big revenue generator for local businesses (e.g., restaurants, motels, Airbnb), but given the continuing impact of the pandemic, it’s too early to know how well they will fare this time around. One news source anticipated this event to bring $600 million into the local business ecosystem. Throughout the coming year, look for opportunities for Super Bowl LVIII, which will be held in Las Vegas on February 11, 2024. #IdeaoftheDay
Barbara Weltman
Big Ideas for Small Business
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