According to the National Retail Federation, about half of all U.S. adults will celebrate today. Of those celebrating, 92% are making purchases. Expected spending is $40.77 on average, for a total $5.1 billion nationwide. The number of those participating in social celebrations—parties, events at bars/restaurants, and parades—is down significantly due to COVID-19. #IdeaoftheDay
Barbara Weltman
Big Ideas for Small Business, Inc.
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