With just 6 days to go, many small businesses have been gearing up to welcome customers to Main Street on November 26, Small Business Saturday. Infusionsoft and Pollfish surveyed small businesses ($1 million or less) about the upcoming event. Findings: the average amount spent on marketing is $5,500, with over 77% relying heavily on digital marketing tactics; popular offerings during this event include limited time offers, gift offers, BOGO-free offers, and discounts.
Barbara Weltman
Big Ideas for Small Business, Inc.
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