According to data from American Express and NFIB, shoppers on Small Business Saturday 2018 had record sales of $17.8 billion. Nearly two-thirds of small businesses across the country planned promotions on this day (November 24) and in the days to come to take advantage of the holiday season. Since Small Business Saturday began in 2010, consumers have spent an estimated $103 billion on this shopping day.
Barbara Weltman
Big Ideas for Small Business, Inc.
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