Amazon took first place in the 2017 Sellers Choice (the eighth year of the awards) conducted by EcommerceBytes. Voted on by over 10,000 seller participants, the awards to determine the best online marketplaces for merchants are based on: profitability, customer service, communications, ease of use, and recommendations. There’s an overall rating to determine the winners. Close behind Amazon was Etsy, eBay, and Ruby Lane.