Retailers and the “Celebration Season”

From early May through late June, customers buy gifts for Mother’s Day, Graduation, Father’s Day, and weddings. According to RetailCustomerExperience.com, “Each is a distinct commerce trigger. Together, they represent the year’s second largest gifting window” running about 8 weeks (second only to the winter holidays). What this means: Retailers could rethink their budgets for this period to allot more for marketing, inventory, etc. in Q2 than perhaps for Q1 and Q3 (Q4 typically produces 40% of annual revenue and typically likely accounts for a larger budget). #IdeaoftheDay

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