November 25 is the annual ShopSmall event that follows Black Friday. Get ready now. The SBA reported that last year consumers spent $17.9 billion at independent retailers and restaurants on Small Business Saturday. While Shop Small Saturday continues to be an annual event, the Shop Small Movement supports small businesses every day of the year. American Express offers the #ShopSmall Accelerator to help owners connect with customers in new ways. Get started now. #IdeaoftheDay