According to the National Retail Federation, 84% of consumers will celebrate Mother’s Day, and spending is expected to rise slightly from last year’s record total of $33.5 to $34.1 billion. The most popular gift categories remain flowers, greeting cards, and special outings. But the most dollars got toward jewelry, special outings, and gift cards. While 36% of consumers are shopping for today online, 25% are shopping at local or small businesses. Happy Mother’s Day to all moms! #IdeaoftheDay