According to the National Retail Federation, Mother’s Day is the 3rd most lucrative holiday in the industry, following Valentine’s Day and Christmas/Hanukkah. This year’s NRF survey found According to the National Retail Federation, 84% of consumers will celebrate Mother’s Day, and spending is expected to significantly exceed last year’s total ($35.7 billion versus $31.7 billion in 2022). The top 3 gift categories: greeting cards, flowers, and special outings. While 34% of consumers are shopping for today at department stores, and 34% online, another 24% are shopping at local or small businesses. Happy Mother’s Day to all moms! #IdeaoftheDay