The Small Business Trust Index 2017 Q3 Report, which measures how likely SMBs will recommend brands to other SMBs, found that Amazon is number one. The 10 top include: Stripe, Google, Apple, Authorize.net, FedEx, WordPress, PayPal, UPS, and Linked In. Some well-known companies, such as Shopify, Verizon, Indeed, and HootSuite, had neutral ratings.