According to the iProspect report for the first quarter of 2017, 59% of services were on mobile devices, versus 32% on desktops and 10% on tablets. (The report is free but you have to enter information to be able to download it.) Clicks on mobile devices are up dramatically as compared to just a year ago, when mobile clicks were 47%. Advertisers must adapt their presentations to this device.
Barbara Weltman
Big Ideas for Small Business, Inc.
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