According to a study by Passport-Photo Online, 93% of shoppers are likely or very likely to buy from a business they feel connected to and 73% of Instagram users feel more connected to brands they follow on Instagram. And 71% of users pick Instagram over other social media sites when shopping (the number jumps to 82% for Gen Zers). #IdeaoftheDay
Barbara Weltman
Big Ideas for Small Business, Inc.
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