Holiday Sales Are Make or Break for Most Small Businesses

According to a Constant Contact report, 60% of small businesses say that holiday sales time account for up to 50% of their annual sales. The report also found that nearly 40% of SMBs said social media marketing is the most impactful channel for holiday marketing. Discounts and sales are the most effective promotions (51% of businesses run promotions). Good luck in the holiday sales season which begins in earnest later this week with Black Friday.  #IdeaoftheDay