Despite the pandemic, Halloween continues to be important to retailers as people find ways to celebrate. The National Retail Federation estimates that 65% of Americans will celebrate the holiday. Total spending on costumes, candy, decorations, and greeting cards will reach $10.14 billion. Average spending is expected to be $104.74 (up from $92.12 in 2020). Hand-out candy is expected to be higher this year, as are increases in home decorating and party giving. #IdeaoftheDay