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Barbara Weltman

Big Ideas for Small Business, Inc.

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Gen Z: The New Entrepreneurs

July 12, 2021 / By Barbara Weltman

According to a study by the Center for Generational Kinetics for WP Engine, 62% of Gen Zers—those born between 1996 and 2015 (or so, depending on which definition you use)—have started or intend to start their own businesses. They are optimistic and have a high level of digital literacy, choosing “technology first” as their type of business. #IdeaoftheDay

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Small business ideas, business tax news and small business consulting from Barbara Weltman to provide business owners with the information they need to succeed. Visit our small business blog, Idea of The Day®, small business books and articles on small business taxes, small business finance and small business legal advice.

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barbara@bigideasforsmallbusiness.com

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