According to a survey by Top Design Firms, “brands with a clear commitment to diversity and inclusion are able to reach into new markets, build stronger relationships with their audience, and increase revenue.” Less than half of consumers think their race is represented in ads and marketing campaigns. And if two brands offered the same products, 34% of consumers would use a brand’s commitment to diversity and inclusion in making their final purchasing decision. #IdeaoftheDay
Check out the new blog post today! 5 Simple Tips for Staying Connected to Coworkers and Associates