Demographics for Your Business

Demographics describe who makes up your potential market. The U.S. population on December 31, 2024, was 341,140,964. It’s projected to be 383 million by 2054. The Congressional Budget Office projects that during these 30 years (2024-2054), life expectancy at birth will increase from 78.7 years to 82.2 years, and life expectancy at age 65 will increase from 19.6 years to 21.8 years (i.e., someone who attains age 65 can expect to live until age 86.8 years). How will these projections impact your business? #IdeaoftheDay