Businesses liable to consumers for AI deception?

Under the Utah Artificial Intelligence Policy Act, which goes into effect on May 1, 2024, businesses may be subject to a fine of up to $2,500 per violation and a civil penalty of up to $5,000 per violation. What’s a violation? Examples: Using AI that violates consumer protection laws if AI is not properly disclosed; failing to disclose the use of AI in regulated occupations (e.g., healthcare; financial services). Will other states enact similar laws? #IdeaoftheDay