Many retailers started sales weeks before today in an effort to “redefine” Black Friday. Still, BlackFriday.com predicts that Black Friday sales will be about $11 billion, down only slightly from last year’s record $11.9 billion. Consumers are looking for bargains and sales—in stores and online—abound. FYI: Why “Black” Friday? Perhaps because it’s the day that merchants go from being in the red to being in the black (i.e., profitable). Businesses that fail to have a successful holiday season this year may not make it and be forced to close. #IdeaoftheDay
