Biggest challenges for small business now?

According to a survey by NerdWallet, 55% of small business owners said finding and retaining customers is the main challenge. This is so even though Americans support small business, with 92% saying they spend money at small businesses and 30% are willing to pay more for products and services purchased at small businesses versus a major retailer or chain store. Other challenges: rising prices on inventory and supplies, building and maintaining social media presence, and rising rent. #IdeaoftheDay