Being a Small Business Owner Is Tied to the American Dream

According to a GoDaddy survey, 74% of small business owners said their perception of the American dream has changed. Living a comfortable life (56%) and feeling happy with their life (54%) is most important. Still, 38.7% said being your own boss is indicative of achieving the American dream. While the majority of American small business owners believe that being a successful entrepreneur is a key way to create new generational wealth (78%), many have modest business aspirations, wanting to either stay a “solo entrepreneur” (28%) or maintain being a small business with some employees and maybe a physical location (35%). Only 12% aspire to one day become a corporate business with a large employee base and headquarters. #IdeaoftheDay

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