Are Online Marketplaces Beneficial to Small Businesses?

Yes, is the conclusion of a Clutch survey. Selling through e-commerce websites such as Amazon, Etsy, and eBay can be helpful in attracting customers to a small business and may obviate the need for a business to maintain its own website. The survey found that 69% of online shoppers prefer to shop at an online marketplace such as Amazon. And 30% first decide whether to check a marketplace or a specific retailer’s website and then determine the specific item they’ll purchase while browsing.