Barbara Weltman

Big Ideas for Small Business, Inc.

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Event Marketing

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So you’re planning a marketing campaign to launch a new product or hold an event to connect with customers and prospects. How you market your event can make a difference. Event marketing is all about developing a themed display, exhibit, or presentation. According to NCC, social media and offline efforts combine for success. For example, according to one study, 41% of people said word of mouth prompted them to search online.