The World IP Day’s theme for 2026 is: Ready, Set, Innovate! It’s meant to shine a light on IP and sports, highlighting how IP drives creativity and innovation across the world of sports. “Sports aren’t just about the game — they intersect with fashion, entertainment, media, health, gaming and consumer goods. IP such as patents, designs, trademarks, and copyrights, incentivizes innovation and enables cross-industry connections with sport, sparking creativity, technological advancement and economic growth.” #IdeaoftheDay


