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Barbara Weltman

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Halloween spending expected this year?

October 31, 2021 / By Barbara Weltman

Despite the pandemic, Halloween continues to be important to retailers as people find ways to celebrate. The National Retail Federation estimates that 65% of Americans will celebrate the holiday. Total spending on costumes, candy, decorations, and greeting cards will reach $10.14 billion. Average spending is expected to be $104.74 (up from $92.12 in 2020). Hand-out candy is expected to be higher this year, as are increases in home decorating and party giving.  #IdeaoftheDay

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